Internet Advertising – Why Organic Search Results Are Still King – Press Release

MEXICO CITY, Mexico (January 1, 2010) – Google ads are everywhere these days, from mobile phones to YouTube videos, and while those text pay per click (PPC) internet advertising may never be quite as annoying as flashing banners and Netflix pop-up windows, consumers are nevertheless gradually slipping into internet advertising blindness. Proper search engine optimization techniques leading to organic Google traffic still produce the highest quality visitors and generate the most revenue for websites.

“Banner Blindness”

As early as 1998, a Benway and Lane study demonstrated that website users purposely or unintentionally ignore those loud, flashing banner ads at the top of the page. Perhaps more interesting, the study also showed that internal navigation features, such as “quick links”, were also ignored. This latter result of the study is important because PPC ads such as those produced by Google AdWords closely resemble quick links.

How We Surf the Web

A 2001 article in the Journal of Digital Information by Pagendarm and Schamburg proposed that internet advertising is not as effective as organic search results because of the way we use the web. As Pagendarm and Schamburg explain, we use the web in two primary ways: We're either surfing aimlessly, or we're looking for something in particular.

While internet advertising might work for someone who is surfing aimlessly, these users are not the high-quality users businesses want to attract to their website. Just as they aimlessly clicked and surfed into a site, they are just as likely to aimlessly click out again.

The second type of activity on the internet, a specific search, yields much higher quality visitors. An individual who opens Google and types in “dog obedience school” is looking specifically for a place to train their dog; they are not aimlessly browsing the web.

Because people still read left to right and top to bottom, Google heat map results show clearly that organic results on the first page of Google are the most likely to get clicked. PPC ads at the top of those results are slightly less likely to get clicked, and the PPC ads on the right-hand side of Google are far less likely to get clicked.

Paying for Search Engine Optimization Services

Companies such as VirKet.com specialize in getting providing search engine optimization services and internet business consulting services that bring their customers to the top of the Google results. Although it might be tempting to go the “do it yourself” route and provide your own search engine optimization services, internet business consulting services can save you time – and in the long run, money. http://www.VirKet.com is especially unique in the business of search engine optimization services: they have a money back guarantee if they do not place your keyword phrase in the top five Google results.

Media Contact:
Daniel Molano
Guillermo Gonzales Camarena #999, Torre 1, Suite 204
Mexico City
Federal District
5120
Mexico
Publicidad en Internet
http://www.virket.com/
danielmolano11@gmail.com